TEG BAHADUR RHAPSODY

35 x 7'' Series

PRODUCTION CASE STUDY

Summary

VeenPool was approached by multiple Sikh Charities to produce an animated narrative series commemorating the 400th birth anniversary of Guru Teg Bahadur, the 9th Sikh Guru. The series was intended to be presented as part of a live musical event with malleability for online distribution.

The story of Teg Bahadur holds significant cultural and spiritual importance and requires sensitive and emotionally engaging storytelling. We approached the project with great care, aiming to break new barriers in the retelling of Sikh history through an animation format. With great attention to creative storytelling, and stunning visuals, the animation series aimed to captivate audiences of all ages and backgrounds, while also honouring the rich history and traditions of the Sikh faith.

Challenge

Produce multi-platform content that caters to the requirements of live event production as well as being suitable for online distribution. Create a culturally sensitive series that caters to a young audience while maintaining the potential to captivate a wider demographic.

Outcome

The event, hosted at Walsall Football Club, received widespread praise and acclaim. The engaging atmosphere greatly enhanced the live storytelling and musical elements, contributing to the overall success of the occasion. Moreover, the event showcased the elevated levels of animation, which not only captivated the audience but also demonstrated the potential for innovation and growth of Sikh storytelling.

Project Scope

The project involved research, strategy, script consultation, film production, sound design, music production, voice-recording, illustration, animation, and marketing and promotional materials.

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VISUAL DEVELOPMENT

Character Design

The diverse characters featured in the series serve to authentically capture the cultural richness and diversity of 17th century Punjab…

VISUAL DEVELOPMENT

Environment Design

Creating an authentic representation of 17th-century Punjab was quite challenging, given the limited contemporary references. To overcome this, we had to understand the unique blend of architectural influences prevalent at the time. This involved incorporating Rajput features such as intricate carvings and frescoes, and Islamic geometric patterns that were popularized by the Mughal and Afghan influences in the region.

Due to the scarcity of hand-drawn animations featuring period South Asian settings, it was tempting to rely on loosely related source material, such as portrayals of the Middle East (Aladdin, 1992) or Afghanistan (The Breadwinner, 2017). Instead, we focused on crafting a distinct visual style that genuinely depicted this era in Punjab and Delhi. We made a conscious effort to avoid clichés, like sandy landscapes, and concentrated on creating a captivating and unique environment style that accurately reflected the climate, available materials, and architectural and cultural influences.

VISUAL DEVELOPMENT

Prop Design

Props played a critical role in establishing the intent of characters and differentiating between true nobility and deceitful ostentation. We carefully selected each prop to reflect the personality and motivations of each character,

Testimonial

Having witnessed Jaskaran’s ability to effectively manage a diverse team of creative professionals first-hand, I was genuinely impressed by his communication skills and leadership ability. He established a collaborative, trusting, and respectful atmosphere among his team and with external stakeholders through excellent forward planning and consistent support.

Jaskaran demonstrated a unique talent for addressing the concerns of various stakeholders, such as executive producers and investors. He skilfully balanced their needs while remaining true to the artistic vision, earning the admiration and respect of all those involved in the project. Jaskaran’s unwavering commitment to the series led to a final product that exceeded our most ambitious expectations!

MAGGIE MAVI

Executive Director

Global Sikh Vision

Illustrated quaint town street view at dusk.

Credits

CLIENT

Various

PRODUCER

Jaskaran Singh Kohli

PRODUCTION COMPANY

VeenPool

WRITER/DIRECTOR

Jaskaran Singh Kohli, Ades Singh

STORYBOARD

Ades Singh, Magenta Muraca

ANIMATION

Magenta Muraca, Drew Fletcher, Lowri Jones

CLEANUP & COLOUR

Sabrina Bettini, Lowri Jones, Laura Nania

LAYOUT & BACKGROUND

Lily Lord

VFX

Lily Lord, Emily Wloch

COMP & EDIT

Ades Singh

MUSIC DIRECTOR

Kirpal Singh Panesar

VOICE CAST

Kirpal Singh Panesar, Ravneet Sehra

SOUND DESIGN

Orique Johnson, Rishi Babu

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