AVoD Music Video [Adaptation]
PRODUCTION CASE STUDY
“Come to See My Guru” is a beloved storybook that was the second nstallment in the ‘Khalsa Family Series.’ IM1313, the book’s publishers sought to expand its reach and create a new form of engagement by transforming the story into an enchanting music video. VeenPool was commissioned to bring this ambitious project to life, adapting the narrative into a visually and musically captivating experience that would resonate with existing fans and attract a new audience.
Translate the essence and charm of the storybook into a compelling animated music video, incorporating captivating animation and VFX that would appeal to a wide range of relevant viewers.
The completed music video premiered to rave reviews from both long-time fans of the storybook and newcomers to the tale. By staying true to the spirit of the original narrative, VeenPool created a captivating adaptation that garnered significant attention on social media platforms, resulting in significantly increased book sales and an expanded fan base.
The project involved modelling, visual development, storyboarding animation and VFX production and post production as well as supplementary promotional stills. The interdisciplinary approach allowed VeenPool to seamlessly integrate the visual and auditory elements of the music video.
The design of the two main characters, Simran and Kirpa, was a critical component. One of the challenges our team faced was adapting the characters so that we could animate them more cost-effectively, without sacrificing their unique personalities and traits. The team analyzed the book’s descriptions and traits of the characters, consulted with the author and book’s illustrator, and created sketches and concepts experimenting with different shapes, sizes, and proportions. Digital turnarounds were produced and presented to the author and production team for feedback and revisions. The outcome was two unique and memorable characters that resonated with young viewers meeting artistic goals whilst producing characters that were efficient to animate.
Character Model Sheet: Simran Singh
Character Model Sheet: Kirpa Kaur
Colour , VFX & Comp
As the project was deeply personal to the client’s team, we established a proven hand-drawn workflow that ensured continuous involvement of the client and their team throughout the production process. We began with visual development, focusing heavily on researching the world-building elements that existed within the Khalsa Family Series books and other media. We aimed to amplify elements that were spiritually significant and resonated with the existing audience, making sure the final product was highly reminiscent of the book. A VFX style was developed to adapt effect features from the book, which was a significant part of the development process.
The storyboard and animatic stages allowed us to establish key camera movement and character motion, ensuring harmony between the visuals and the music. We critically analyzed motion and timing against the beat of the music to guarantee perfect synchronisation.
After locking the storyboard and animatic, the animation stages were broken down into keys, inbetweens, cleanup, and colour stages, and we reviewed the progress periodically with the client to ensure that we met the standards. We understood that continuous communication with the client was vital for the project’s success.
Finally, the compositing stage was the final marriage of the animation, VFX, backgrounds, and camera motion. We dedicated our time and expertise to ensure that all elements came together seamlessly to create a remarkable final product that exceeded our client’s expectations.
Jaskaran was an excellent producer for our animated YouTube series, demonstrating a keen eye for detail and a wealth of creative ideas that helped us realize our vision.
He worked closely with our team to understand our message and brand, and kept us well-informed throughout the production process with excellent communication skills. Jaskaran was also highly responsive to our needs and feedback, making changes quickly
His work exceeded our
expectations and we
gladly work with him again
in the future.
PRITPAL RAI - Director, IM1313
Jaskaran Singh Kohli
'Come To See My Guru' Illustrated by Ben Barter
Magenta Muraca, Lowri Jones
Niloofar Behbud, Ryan Imbierski, Matthew Wilson
Rowan Quigley, Lowri Jones
Lily Lord, Emily Wloch
Ben Barter, Lily Lord